Buku / Ebook Balanced Scorecard

Robert S. Kaplan, David P. Norton, "The Balanced Scorecard: Translating Strategy into Action"
English | 1996-09-01 | ISBN: 0875846513 | 329 pages | PDF | 16.8 mb

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. 

In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

Bagi Anda yang berminat belajar Manajemen SDM dan HRD secara GRATIS. 

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Strategic management,

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Buku / Ebook Marketing 3.0

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, "Marketing 3.0: From Products to Customers to the Human Spirit" 
Wiley | 2010 | ISBN: 0470598824 | 208 pages | PDF | 1,4 MB

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

* Explains the future of marketing, along with why most marketers are stuck in the past
* Examines companies that are ahead of the curve, such as S. C. Johnson
* Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

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Marketing,

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Ebook The ROI of Human Capital Measuring the Economic Value of Employee

AMACOM | 2009 | ISBN: 0814413323 | Pages: 336 | PDF | 1.05 MB

The lifeblood of any business enterprise is its people. Yet it wasn't until the publication of the groundbreaking book "The ROI of Human Capital" that there was a reliable way to quantify the contributions of people to corporate profit. Completely updated with new metrics, the book shows executives and HR professionals how to gauge human costs and productivity at three critical levels: organizational (contributions to corporate goals) - functional (impact on process improvement) - human resources management (value added by five basic HR department activities) The second edition contains new material on topics including corporate outsourcing, developments in behavioral science, and advances in trending and forecasting that have dramatically changed the way organizations measure the bottom line effect of employee performance. Utterly up-to-date, this is the go-to resource for organizations performing the essential task of measuring the value of their people.

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Human Resource Management,

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Buku Esensi dari tes psikologis, Edisi Kedua / Ebook Essentials of psychological testing, 2nd edition

English | ISBN: 1118680480 | 2014 | 400 pages | PDF | 3 MB

An easy–to–understand overview of the key concepts of psychological testing Fully updated and revised, the second edition of Essentials of Psychological Testing surveys the basic principles of psychometrics, succinctly presents the information needed to understand and evaluate tests, and introduces readers to the major contemporary reference works in the field. This engaging, practical overview of the most relevant psychometric concepts and techniques provides the foundation necessary for advanced study in the field of psychological assessment. Each clear, well–organized chapter includes new examples and references, featuring callout boxes highlighting key concepts, bulleted points, and extensive illustrative material, as well as “Test Yourself” questions that help gauge and reinforce readers’ grasp of the information covered. The author’s extensive experience and deep understanding of the concepts presented are evident throughout the book, particularly when readers are reminded that tests are tools and that, like all tools, they have limitations. Starting with a basic introduction to psychological tests, their historical development, and their uses, the book also covers the statistical procedures most frequently used in testing, the frames of reference for score interpretation, reliability, validity and test item considerations, as well as the latest guidelines for test selection, administration, scoring and reporting test results. Whether as an orientation for those new to the field, a refresher for those already acquainted with it, or as reference for seasoned clinicians, this book is an invaluable resource. SUSANA URBINA, PHD , is Professor Emeritus of Psychology at the University of North Florida, where she taught courses in psychological testing and assessment. A Diplomate of the American Board of Assessment Psychology and a licensed psychologist, Dr. Urbina practiced in the field of psychological assessment for over a decade. She coauthored the seventh edition of Psychological Testing with Anne Anastasi and has published numerous articles and reviews in the area of psychological testing.

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Recruitment,

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BUKU KUMPULAN JOB DESKRIPSI VERSI BAHASA INGGRIS

Buku Digital yang sangat di rekomendasikan untuk para HRD dan  Personalia yang bingung mencari referensi Job Deskripsi yang tepat untuk iklan lowongan anda. Kelebihan dari Ebook tersebut memiliki contoh Job Descriptions yang sangat lengkap dan tersedia dalam bahasa inggris.

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Recruitment,

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